BRANDING: THE SECRET TO A SUCCESSFUL BUSINESS.

The success of any Company depends on the relationship between the Brands they have created and their Target market. This Relationship can be likened to the relationship that exists between two star-struck lovers which rests on the effectiveness of the communication between them. Effective communication is essential for a company to create brands that will rise to become strong market leaders, effectively etched in the minds and hearts of a large percentage of the target markets, establishing a relationship that will last for years and through generations out-maneuvering and outlasting the Competitions. Effective communication must not only be established but must also be maintained.

There are many great companies such as MTN, PZ

Cussons, Etisalat and Nestles which exemplifies the use of effective communication to rule the Market, yet the manner in which Dufil Primas Foods Plc, makers of Indomie Noodles have dominated the Noodles industries is unparalleled. Effectively communicating there products to the target markets through great and memorable adverts making life unbearable for other brands trying to break into the market. Kids, who the products is primarily targeted have so associated the product to their taste that any new entrant is judged from Indomie’s perspectives.

 Since its introduction in 1988 in Nigeria, Indomie Noodles has grown to become a household name across the country, a leading brand that has etched its name in the hearts and minds of Nigerians through its intensive investment in quality advertisements, promotions and free sampling of products. Indomie Noodles adverts have ruled the Nigeria airwaves from the scintillating and mouth watering “Delicious Super tasting” TV advert to the fun of “Mama Do Good oo”, indomie adverts have become a favourite amongst Kids making them fall more hopelessly in Love with the brand.

The Indomie’s “Mama Do Good oo” advert have been scoring very high on reviews and as consistently been rated as one of the Top 5 TV adverts since 2011 till date. This advert, with its fun, not only speak to the children, who are the primary target, but it also speaks to the parents, the decision makers, that their children are happy when given Indomie Noodles.

BRANDING NOT ONLY BRINGS DISTINCTION, IT'S ALSO AN EFFECTIVE MEANS OF CATCHING THE ATTENTION OF CONSUMERS.

Al Peter.